• Philip Kotler Egypt

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Philip Kotler Egypt

This is a text book for my Master's degree. With that said, my four star rating is based upon text books, not all books I have read. Marketing Management is a very well laid out and clear text book. There are multiple real-life examples in every chapter of marking strategies that different companies have used either successfully or unsuccessfully. This is the 13th edition and is very up-to-date. It addresses many of the latest trends around viral marketing and utilization of web based social/busin This is a text book for my Master's degree.

With that said, my four star rating is based upon text books, not all books I have read. Marketing Management is a very well laid out and clear text book. There are multiple real-life examples in every chapter of marking strategies that different companies have used either successfully or unsuccessfully.

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This is the 13th edition and is very up-to-date. It addresses many of the latest trends around viral marketing and utilization of web based social/business networks to market products and services. For our course each student was required to develop a marketing plan and the text provided good examples of how to go about putting a comprehensive document together. Though I would not pick this up for light reading, it was an excellent text for the topic covered. Philip Kotler is a genius, to begin with. Most people think marketing is the evil force behind their spending hands or the science behind making people spend their money on them. To break with this marketing notion is to truly bring it's colours to the surface as a science of matching need and offer.